Creative Spaces 8 - what are we learning from the shops??

Shops try to market things attractively in order to make them desirable, in order to persuade people that they want them.  Are we learning anything from this approach in schools?
There is a great deal in marketing.
We can make books more attractive to children by the way we display them... by how much value we are seen to be giving them.  We can encourage better habits and improved reading habits.

We can encourage good behaviour through marketing.  Some schools give out merits as a positive reinforcement for the desired behaviour.  Some link rewards to the merits.  By marketing the rewards... and by providing a varied set of rewards in order that all pupils can realistically aspire to achieving them (and some pupils choose to defer gratification in order to achieve higher value rewards)... they become even more desirable.

And I like the idea of a Cabinet of Curious things... things that cause children to stop and think, look carefully, ask questions, contemplate the meaning of... perhaps go away and find out about, learn about, become expert, pass their expertise on to others.
These things could potentially be tied into a rewards system... potentially giving the reward even greater significance and value when it was eventually attained.